Technical Appendix Strategic Assortment Reduction by a Dominant Retailer
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Strategic Assortment Reduction by a Dominant Retailer
In certain product categories, large discount retailers are known to offer shallower assortments than traditional retailers. In this paper, we investigate the competitive incentives for such assortment decisions and the implications for manufacturers’ distribution strategies. Our results show that if one retailer has the channel power to determine its assortment first, then it can strategically...
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Assortment planning, where a retailer decides which products to place on their store shelves, is one of the most fundamental decisions in retailing. Retail assortments are important drivers in consumers’ shopping decisions. With the ever increasing number of products available to retailers, category managers face a complex decision to select the “right” assortment for their categories. These as...
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We propose a model for the rationalization of retail assortment andstocking decisions for retail category management. We assume that consumers are heterogeneous in their intrinsic preferences for items and are willing tosubstitute less preferred items to a limited extent if their preferred items arenot available. We propose that the appropriate objective function for a farsighted re...
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تاریخ انتشار 2008